PT  - JOURNAL ARTICLE
AU  - KNYCH, Aleksandra
TI  - EDUCATIONAL INFLUENCE OF THE TV COMMERCIAL
DP  - 2012 Jul 1
TA  - Trends in education
PG  - 130--133
VI  - 5
IP  - 1
IS  - 18058949
AB  - The main aim of the TV commercial is to arouse a desire for owning an advertised item. Apart from that the TV commercial mould certain attitudes among children and teenagers. Research shows that TV commercial influences moulding of consumerist attitude among children. Values present in commercials are mainly egoistic and hedonistic values.