RT Journal Article
SR Electronic
A1 KNYCH, Aleksandra
T1 EDUCATIONAL INFLUENCE OF THE TV COMMERCIAL
JF Trends in education
YR 2012
VO 5
IS 1
SP 130
OP 133
UL https://tvv-journal.upol.cz/en/artkey/tvv-201201-0029.php
AB The main aim of the TV commercial is to arouse a desire for owning an advertised item. Apart from that the TV commercial mould certain attitudes among children and teenagers. Research shows that TV commercial influences moulding of consumerist attitude among children. Values present in commercials are mainly egoistic and hedonistic values.