RT Journal Article SR Electronic A1 CICHOĊƒ, Seweryn T1 HIGHER EDUCATION INSTITUTION ORIENTATED TO THE SOCIAL CAPITAL JF Trends in education YR 2013 VO 6 IS 1 SP 393 OP 396 UL https://tvv-journal.upol.cz/en/artkey/tvv-201301-0088.php AB It is noted that the formation of social capital of the higher education institution is aware of the planned change - orientated to the achievement of the goals of this specific organization. The elements of social capital higher education include: the competence of employees, community/reciprocity of action, trust, commitment, standards, networks of connections. With the efficient formation of social capital is increasing its value and thus the value of the university as an organization providing educational services.